Define and grow brands through meaningful, memorable and measurable content: annual reports, web content, digital newsletters, social media messages, videos, speeches, story pitches to the media, presentations, brochures and magazines.
Develop and implement a wide variety of materials and promotional content for integrated communications campaigns that drive engagement; evaluate results and analytics to drive purposeful decision making.
Edit existing content to be on brand and aligned with the goals and vision of the organization.
Developed and implemented robust strategies and integrated campaigns designed to inform and engage the Denver community and a diverse campus of 50,000 students and employees about the campus’s services, programs and initiatives.
Cultivated trusted partnerships with department leaders to identify marketing objectives and communications opportunities, brainstormed creative solutions and executed strategies to meet goals.
Managed brand and identity to ensure the integrity and consistency of the public image across all media.
Supported emergency outreach and response, particularly related to crisis communications.
Serve as spokesperson for the campus; pitched stories; responded to media inquiries; wrote and distributed press releases and advisories.
Developed and produced a consistent, engaging suite of communication materials across a variety of channels: annual reports, brochures, digital newsletters, web content, social media, photo/video shoots and digital/print signage. Assessed effectiveness of messages, materials and channels on an ongoing basis; evolved strategies based on analytics and results.
Managed and monitored communications and marketing budgets to guarantee fiscal responsibility.
Oversaw institution policies in a comprehensive fashion; guided departments on required approvals; ensured all policies were current and accurate.
Responsible for the direction and leadership of marketing and communication strategies to develop awareness of and engagement with the library’s services, collections, activities and initiatives.
Performed benchmark research and developed an integrated marketing and communications plan with strategies, initiatives and measurement metrics to meet the library’s strategic goals.
Planned engagement events, including lecture series, seminars and workshops for students and faculty to connect information and research with curriculum and learning.
Designed marketing materials in support of key messages: brochures, newsletters, emails and signage.
Cultivated relationships with alumni via meetings, newsletters, social media, events, the website and the biannual alumni magazine, Amicus.
Managed the efforts of the 28-member Law Alumni Board by serving as the primary liaison, ensuring strong and productive relationships among its members with academic leadership.
Solicited sponsors, promoted and planned programming and communication materials (award videos, invitations, signage and the presentation) for the annual alumni awards fundraising dinner.
Managed the annual reunion and homecoming program by collaborating with reunion organizers on class receptions, fundraising support, communication and promotion of events.
Collaborated with the Director of Development to increase the alumni participation rate in the annual fund appeal; assisted in identifying and qualifying alumni prospects for gifts.
Responsible for the direction and leadership of marketing and communication strategies that maximized awareness of the college, its departments and programs.
Organized community outreach efforts including lecture series, workshops and sponsorships to gain exposure and build relationships with students, faculty, alumni and the Denver community.
Established the inaugural Dean’s Advisory Council to engage alumni and donors; managed volunteer membership, meetings and events.
Developed new promotional materials, including the editorial direction of an award-winning alumni magazine and e-newsletter, departmental brochures and social media platforms.
Led 20 departments and programs through an extensive website redesign successfully in four months; managed ongoing web content to ensure consistent messaging, relevance and audience engagement.